To ensure that you get the most from your QR code menu, it’s important that you take the right approach. Whether you are using QR codes in your restaurant to minimize contact between staff and guests. To allow for easy access to your menus, to reduce costs. To become more environmentally friendly, or as a new marketing tool, it’s crucial that everything is set up correctly.
For many restaurant owners, the main objective of using a QR code is to make the menu easily accessible. Then streamline the ordering process and keep staff and customers safe. With this in mind, it’s wise to follow the best practices outlined below when you are creating QR code for your restaurant.
Mobile-Friendly QR Code Menu Page
One of the most important things that you need to remember when you are creating your QR code. Almost all of your customers will be viewing them on their mobile devices. The URL that your customers are directed to when they scan your QR code should be mobile-friendly. To create a great browsing experience for your guests.
You should avoid linking to PDF documents and instead focus on responsive HTML menus for a better customer experience.
Minimize Loading Times
In addition to the menu page being mobile-responsive, you also need to ensure that they load quickly. If your menus are image-heavy, consider using smaller file sizes so that the images will load as fast as possible. The last thing you want is for your customers to be waiting forever for the QR code menu to load.
If your restaurant is located in a basement or a location with poor cell coverage, it’s wise to have free Wi-Fi on offer so your customers don’t have to contend with slow connection speeds.
Customize your QR code menu to match your brand
When you’re creating your QR codes, there are many different ways that you can customize your design to reflect your branding. While customization is definitely important, you need to be careful when it comes to the color combinations you choose.
The golden rule is to keep the background color lighter than the foreground color as QR code scanners are designed to scan codes with heavy contrast.
Scan And Test Before Launch
Before you print out your QR code, make sure that you scan it to check that it redirects to the correct menu page. Next, print a few trial copies and position them in different sections of your restaurant, especially if there is varying lighting throughout your venue, and run some tests.
For your QR code to be effective, your guests need to be able to scan it with ease, whether they are dining on a bright, sunny morning, or they are enjoying a romantic candle-lit meal in a dimly lit corner of your restaurant.
Follow QR Code Menu Best Practices To Get The Best ROI Possible
QR codes are a game-changer for many restaurant owners and can make life much easier for both your customers and staff alike. To ensure you get the best return from your QR codes, be sure to follow the best practices outlined above.
With your QR codes set up correctly from the outset, and tested properly, you can be sure that menu access will be as smooth as possible in your venue moving forward.
